The ecocrest© label was launched in 2006 with a great press conference at the Acquario di Genova, which was also attended by luxury companies (see invitation and initial presentation). The launch of the ecocrest© certification was initially supported and sponsored mainly by Centro Tessile Cotoniero e Abbigliamento SpA and BerBrand srl, but in the course of these years, many luxury companies and organisations in the field of environmental protection or related to sustainable management have accompanied the ecocrest© course in many countries.